Date: Tuesday | 11.18.25
Time: 9:30am - 10:20am

Early-stage marketing can feel like guesswork, but real traction isn’t luck — it’s built. In this session, Shar Caesar Douglas breaks down a proven blueprint for startup founders to go from MVP to scaling growth. You’ll learn how to validate your product, how to turn early wins into compounding marketing growth loops, and how to track the metrics that actually matter. Whether you’re pre-launch or post-product, this talk will help you focus your time and make your marketing work harder for you.

Key Takeaways:

• Learn to reframe early marketing as a system for validation, not broadcasting
• Turn early traction into compounding, self-reinforcing growth
• Learn how to focus on data that fuels growth — not just reporting 

Speaker:

Shar Caesar Douglas is an award-winning Chief Marketing Officer and former TIDAL executive with over 15 years of experience driving growth for top tech and entertainment brands including YouTube, Shutterfly, Skillz, and J.P. Morgan. An Ad Age 40 Under 40 honoree and Clio Awards juror, she is also a founding member and angel investor with The Syndicate, supporting minority-led startups across multiple industries.

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